MY CV

Achievements and Experience

March 2023 - Present

CONTENT MARKETING MANAGER

• Led digital marketing strategy for North America, integrating content creation, campaign execution, and lead generation.

• Developed and executed a full-funnel content plan that increased inbound MQLs by 30% YoY.

• Managed all web content and CRM integration (Salesforce), ensuring alignment between BD and marketing.

• Launched and optimized weekly HubSpot campaigns to 20,000+ contacts (20% avg. open rate, 10% CTR).

• Produced monthly SEO-focused blogs, achieving 250+ views/post and boosting site traffic by 15%.

• Launched paid media campaigns across LinkedIn and Google Ads contributing to a 20% lift in SQLs.

• Spearheaded event marketing strategy, managing budgets, vendor relations, and executive recaps.

• Owned all social media channels with daily posts, increasing engagement by 40% within 6 months.

• Designed weekly marketing assets—including advertisements, posters, and banners—using Canva to support brand campaigns and promotions.

August 2022 - January 2023

Generated over $50K in new event revenue within the first 90 days through direct outreach and promotions.

• Managed end-to-end event execution, from concept development to on-site activation and follow-up.

• Created digital content and graphics for Instagram, Facebook, and flyers using Canva and InDesign.

• Leveraged personal and professional network to secure high-value recurring clients.

January 2020 - May 2020

Developed and implemented a digital marketing strategy that increased online inquiries by 25%.
Grew Instagram followers by 10% through influencer campaigns and location-based content.
Oversaw full food truck event operations: scheduling, permitting, marketing, and staff coordination.
Created and published content calendars, executed seasonal campaigns, and managed promotional offers.

July 2021 - May 2022

• Supported multiple client accounts in tech and consumer verticals, coordinating deliverables and reporting.

• Led creation of customer personas, onboarding decks, and competitive audits.

• Participated in strategic brainstorms and contributed to content ideation for campaigns.

• Collaborated with project managers to hit deadlines and deliver measurable results.